Hilton Worldwide further strengthens its position in Egypt with launch of 17th property

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Shortly after the announcement of the new Hilton Heliopolis 485-room and 150-apartment hotel to open in Cairo in 2014, Hilton Worldwide has announced that the 164-room Hilton Zamalek Residence Cairo hotel is due to open much sooner, in July 2010.

North Africa is proving attractive to international hotel groups as they seek to cater for the conference and MICE market from Europe and the UK.

Hilton Worldwide has signed a management agreement with Safir El Zamalek Hotel Company for this Hilton branded hotel on the Nile River in Egypt. The management agreement was signed by Mishal Abdallah Almasad, chairman of Safir El Zamalek Hotel Company SAE and Mahmoud Mokhtar, vice president of operations for Hilton Worldwide in Egypt, in the presence of Dr Rashid Al Hamad, Kuwaiti Ambassador to Egypt; Sharifa Baqer, GM of Safir El Zamalek Hotel Company; and Carlos Khneisser, director of development for Hilton Worldwide in the Middle East.

The hotel is an 88-room and 76-suite conversion property overlooking the Nile in Cairo on Zamalek Island. It is approximately 20km from Cairo International Airport.

Hilton Zamalek Residence Cairo will further strengthen the Hilton portfolio in Egypt, becoming the 16th Hilton branded property and 17th Hilton Worldwide property in the country. It will join Ramses Hilton, Hilton Cairo World Trade Centre Residence and Hilton Pyramids Golf Resort as the fourth Hilton property in Cairo.

Mahmoud Mokhtar, vice president of operations for Hilton Worldwide in Egypt says: "Egypt is a key development market for Hilton Worldwide and the Hilton brand in the Middle East. As an upscale residential area and diplomatic quarter, the Zamalek district is an ideal location to increase our presence in the capital and to support our position as the leading hotel brand in Egypt. Hilton Zamalek Residence Cairo will benefit from a swift opening, with the full support of the Hilton sales and marketing engine."

The residential hotel has undergone a US$20-million renovation and facelift, and now features five restaurants including all-day dining, speciality restaurant, coffee shop, pastry shop and pool caf. It also includes the Hilton Meetings product, which consists of three meeting rooms, business centre plus three breakout rooms.

Leisure facilities include a health club and spa with sauna, steam room, massage treatment room and gym.

Dave Horton, global head for Hilton Hotels brand, says: "Hilton is the leading global hospitality brand and offers guests more than 530 hotels and resorts in 76 countries around the world. We are excited to bring our style, world class service and forward thinking approach to this spectacular property with beautiful views of the Nile."

"As we face a surge in domestic and business travel across Egypt, Hilton's established credentials and well positioned brands will help us manage demand and meet travellers' high expectations for this new conversion," adds Mishal Abdallah Almasad, chairman of Safir El Zamalek Hotel Company SAE.

Hilton Worldwide has 44 hotels across 14 countries in the Middle East and Africa, with another 21 properties in the pipeline. The Hilton brand is the largest hotel brand in Egypt by number of hotels (16) and room count (6280 rooms), spread across Cairo and the major coastal resorts.

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